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You can discover what subjects people are following—or aren’t following—virtually instantly with Google Trends. Journalists can utilize this data to investigate possible story ideas. They can also include Trends data into news reports to show the overall interest in a particular topic, such as a political candidate, societal issue, or event.
Topics that Google determines are similar and trending together on Search, Google News, or YouTube are grouped together on the Google Trends homepage (google.com/trends). Google’s Knowledge Graph technology, which compiles search data from those three Google platforms to identify when articles are trending based on the relative jump in volume and the absolute volume of queries, is the basis for collecting Trending articles.
News Lab has selected more data patterns or noteworthy trends to be featured in the Featured insights at the top of the new Google Trends homepage.
When picking a story to write about, the Trends webpage might be useful in determining what subjects are popular at the moment. Click on one of the examples under “Latest Stories and Insights” to learn more about how Google data may be used to tell stories.
You can research and determine interest in almost any topic in addition to what you see on the homepage, which might be helpful for coming up with story ideas.
Assume you are working on an article on the US presidential election and want to contrast it with the Indian general elections that are held in the same year. Use the Trends search bar, please:
Step 1: Use the Google Trends search bar located at the top of the homepage to enter the India General Election. Click on Return to view your outcomes.
STEP 2 You will see data visualizations on your results page for interest by subregion and interest over time, along with lists of related topics and related questions.
Step 3: Click + Compare and enter your search phrase to add topics for simultaneous comparison.
Step 4
Hover your cursor over a topic’s box and select the three dots to remove or amend it. Next, select Remove.
Step 5: By entering multiple terms in the “Add a search term” box, you can also search for them all at once.
Up to 25 terms can be compared in each of the five groups of terms that you can compare at once. Combine phrases by utilizing + Add.
You will see data from all nations or areas that utilize those characters if you input a search query using non-Latin characters. For instance, you won’t get many results from the United States if you type in 選挙, the Japanese letters for election.
Comparing searches for the same term across languages is simple. To use the election example, simply type election into the + Compare search box after entering 選쌙 in the first search box.
Narrowing or expanding your search by geography and time.
Use the dropdowns labeled Worldwide and 2004-present on the results page, located beneath the search bar, to further narrow down your search by area and/or time frame.
Our Google Trends: Interpreting the Data course and the Trends Help center, which can be accessed via the menu in the top left corner of the webpage, both contain information on how to read the charts and better understand the data provided by Google Trends.
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