Google Ads Update: New Brand Controls For Search & Performance Max Campaigns

Google Ads launches brand restrictions in Search campaigns and brand exclusions in Performance Max to give advertisers greater control over ad placement.

Google Ads now allows more control over ad placement.
Brand restrictions limit broad match ads to brand searches.
Brand exclusions block ads from showing on specified brands.

As AI technology plays an increasingly significant role in advertising, Google recognizes that brands need more control over where their ads appear.

To address that challenge, Google Ads is launching two new options:

Brand restrictions for broad match keywords in Search campaigns
Brand exclusions in Performance Max campaigns.

Brand Restrictions In Search Campaigns

Broad keyword match types paired with Google’s Smart Bidding algorithms can help ads reach a relevant audience and generate conversions.

However, some advertisers struggle to use broad match for their brand name campaigns to avoid non-brand-related traffic and clicks.

To assist advertisers, Google is launching brand keyword restrictions for broad match globally.

This feature will allow advertisers to set brand terms as broad match keywords but restrict them only to show ads for searches that include the brand name.

This enables the ads to reach more people and improve performance while meeting brand guidelines.

Brand Exclusions In Performance Max Campaigns

Google previously announced that Performance Max campaigns would have the ability to exclude specific brands.

After testing the feature, Google is making it available to all advertisers.

Brand exclusions allow advertisers to opt out of having their ads appear on certain brands’ Search and Shopping inventory.

Advertisers can block specific brand names from showing their ads. Additionally, they can block misspellings of their brand name or brand names in other languages, or exclude competitors’ brand names.

Google Ads provides an extensive list of major brands that advertisers can choose to exclude, and advertisers can request that Google add any brands missing from that list.

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Google Ads Update: New Brand Controls For Search & Performance Max Campaigns

Google Ads launches brand restrictions in Search campaigns and brand exclusions in Performance Max to give advertisers greater control over ad placement.

Brand Restrictions In Search Campaigns

Brand Exclusions In Performance Max Campaigns

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Google Ads Update: New Brand Controls For Search & Performance Max Campaigns

Google Ads launches brand restrictions in Search campaigns and brand exclusions in Performance Max to give advertisers greater control over ad placement.

Brand Exclusions In Performance Max Campaigns

Table of Contents

Recent Posts

Categories

Recent Comments

admin

Have any questions, let’s talk.

Have any questions,
let’s talk.