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Top 7 E-Commerce CMSs That Are SEO-Friendly [2024]

17 April 2024
Top 7 E-Commerce CMSs That Are SEO-Friendly [2024]

Summary :Seven top-tier, user-friendly, SEO-optimized e-commerce content management systems are highlighted in this revised guide. With different needs met by each platform, there’s always a suitable option that fits a range of business needs, technical capabilities, and growth goals.

There are currently more than 800 CMS platforms on the market! When choosing the ideal content management system for your e-commerce website, clarification is unavoidable.

Selecting the ideal content management system is a crucial step for any online business. It may have an effect on how simple it is for you to set up and maintain your store, how well it ranks in search results, and eventually, how profitable your company ends up being.

So how can you identify the ideal platform for your needs? You need not worry; we have you covered!

Seven of the top SEO-friendly e-commerce content management systems have been selected; each has advantages and characteristics of its own. This is a preview:

  • WooCommerce: The superstar of WordPress, adored for its plugin collection and adaptability.
  • Shopify: Establishing and running your store is simple with an all-in-one solution.
  • Magento: The feature-rich, feature-rich platform that major brands prefer.
  • BigCommerce: An additional safe, scalable solution with easy connectors for a smoothly running system.
  • Wix: This drag-and-drop website builder is ideal for designing stunning e-commerce websites.
  • Squarespace: An additional website builder featuring beautiful designs and an easy-to-use interface.
  • Volusion: The feature-rich, stable platform for expanding companies.

The ideal platform is out there, just waiting for you. Recall that the key is to identify the one that best suits your requirements and abilities. So, spend some time going over this guide, making comparisons, and selecting the one that will assist you in creating your own online store!

Top E-Commerce Software for 2024's Online Store Exposure

1. WordPress's WooCommerce

With WordPress being the most widely used content management system worldwide, WooCommerce is an open-source e-commerce plugin that is both strong and well-liked. Woocommerce holds a 23% market share in CMS. It gives the owner of the website total control over online presence and sales by making it simple to integrate a fully functional online store onto an already-existing WordPress website. A user-friendly platform for managing products, orders, customers, and other things is offered by WooCommerce.

WooCommerce’s features

WooCommerce provides a wide range of features to make it easier for you to create and run your online store. woocommerce offers the following functionality to your website:

  • Product Management: With thorough descriptions, variations, photos, and inventory control, you can add, manage, and arrange your products with ease.
  • Cart and Checkout: Give your customers a flawless online purchasing experience by designing a safe and simple checkout procedure.
  • Payment processing: To securely take payments, integrate with a variety of payment gateways, such as PayPal, Stripe, and others.
  • Shipping: To accommodate varying consumer needs and locales, provide varied shipping options and pricing.
  • Taxes and Coupons: To increase sales, automatically manage taxes and develop customized promos and discounts.
  • Analytics and Reporting: Use comprehensive sales data and consumer information to obtain insightful understanding of your store’s success.
  • Extensions: Thousands of paid and free extensions are available for a range of purposes, allowing you to increase the functionality of your store.
  • Mobile-Friendly: Make sure your store works and looks great across all platforms, giving customers who shop on the go a seamless experience.


Running a full online store with WooCommerce requires additional expenses related to your WordPress website, such as hosting, domain name, and possibly expensive themes or plugins for advanced functionality, even if the fundamental plugin is free to download and install.


With multiple tools to help your online store rank higher in search engine results, WooCommerce was developed with SEO in mind. The following are some advantages of SEO:

  • Search engines will find it easier to grasp your products and pages if your URL structure is clear and optimized.
  • You may alter the way your pages and items show up in search results by using title tags and meta descriptions.
  • Tools for optimizing photographs can aid search engines in deciphering the substance of your photos.
  • Rich snippets: offer extra details about your products to search results to increase their visual attractiveness.
  • Blog integration enables you to produce worthwhile material that raises your website’s search engine results and draws readers.



2. Shopify

Over 3.5 million people use Shopify, a top e-commerce platform, including well-known companies like Hasbro, BBC, Red Bull, and Heinz. Due to its user-friendly design, cost-effective plans, and plenty of features, companies of all kinds—from start-ups to well-known brands—are drawn to it. Shopify gives your online business the resources it needs to create, run, and expand its store.

Shopify features include:

  • User-Friendly Interface: Even for those without technical experience, setting up and maintaining a store is made simple by Shopify’s straightforward design.
  • Visually Appealing Storefront: Use themes and templates that you may customize to create a distinctive and visually appealing online business.
  • Mobile-Friendly Commerce: Make sure your customers have a flawless online experience by using a platform that is optimized for mobile devices.
  • Inventory management: Manage product variations, issue low-stock alerts, and easily keep track of your inventory levels.
  • Integrated Payment Processing: Use Shopify Payments to safely accept payments, or select from a number of third-party payment gateways.
  • Marketing and Analytics: Monitor the performance of your store, examine consumer behavior, and develop focused marketing initiatives.
  • App Ecosystem: The thousands of apps in the Shopify App Store can expand the capabilities of your store.
  • 24/7 Support: Shopify has a committed team of customer service representatives on hand.


Shopify has a range of price levels to suit different budgets and business requirements.


Shopify offers a number of services that can improve your online store’s search engine ranking:

  • Your website will be easier for search engines to crawl and index if the URL structure is clear and well-organized.
  • Sitemap.xml is automatically generated; submit it to search engines for quicker indexing.
  • Product descriptions and meta tags: include pertinent keywords into them for maximum optimization.
  • Use alt text and descriptive filenames for your product photographs to optimize them.
  • Blog integration: produce interesting material to draw readers in and raise your site’s search engine rating.
  • App integrations: Make use of the several SEO apps that the Shopify App Store offers.

3. Magento

The open-source e-commerce CMS platform Magento is the most appropriate for your SEO initiatives. Magento’s seamless user experience has earned it a dedicated following. Nevertheless, to successfully integrate your business online, some coding experience is required. Because of its characteristics that allow for customization, it is the best choice for website SEO.

Important Magento Features:

  • Strong Platform: For managing your online store, Magento offers a strong platform with cutting-edge capabilities including product management, inventory control, customer accounts, and order processing.
  • Mobile-Friendly: Provide your clients with a flawless online buying experience by using a mobile-friendly platform that adjusts to any screen size.
  • Global Selling: Use features like multilingual support and multi-currency pricing to reach a global customer base.
  • Integrated Payment, Shipping, and Checkout: Give your consumers a smoother checkout experience by including integrated payment gateways and shipping choices.
  • Catalog Management: Handle your product catalog with ease, keeping track of prices, photographs, variations, and descriptions.
  • Increased Functionality: To add more features and functions to your business, Magento provides a huge marketplace with hundreds of third-party extensions.
  • Instant Purchase: Features like guest checkout and one-click purchase allow for a quicker checkout process.
  • B2B Functionality (Commerce Edition): Utilize features like custom pricing, quote requests, and negotiated orders to efficiently manage your B2B clientele (available in the Commerce edition).

  • Advanced Marketing Tools (Commerce edition): Craft customized customer experiences, build targeted campaigns, and increase sales with the help of these potent marketing tools (available in Commerce edition).
  • Page Builder (Commerce edition): This user-friendly drag-and-drop page builder lets you design and personalize your online store without needing to know any code. It’s available in the Commerce edition.


  • Open Source: No cost to obtain or utilize
  • Commerce: Offers a range of features and services not found in the Open Source edition, with an annual starting price of $22,000.


Magento includes a number of features that can help your online store rank higher in search engine results because it was designed with SEO in mind:

  • Search engines will find your pages and products more readily if your URL structure is clean.
  • You have the ability to alter the way your sites and items show up in search results by using meta descriptions and title tags.
  • Rich snippets: offer extra details about your products to search results to increase their visual attractiveness.
  • Creating a sitemap guarantees that search engines will properly index your website.
  • Blog integration: provide worthwhile material to raise your website’s search engine results and draw in organic visitors.
  • The marketplace for extensions offers a wide variety of SEO extensions that will help you further optimize your store for search engines.

4. BigCommerce

Leading cloud-based content management system (CMS) platform BigCommerce was created especially for e-commerce companies. With its extensive feature set and intuitive interface, it enables companies of all sizes to launch, run, and expand their online storefronts. Renowned companies like Ben & Jerry’s, Hush Puppies, Toyota, and SkullCandy trust BigCommerce because it provides a reliable and scalable online presence-building solution.

Important BigCommerce Features:

  • Drag-and-Drop Storefront Builder: Using the user-friendly drag-and-drop builder, you can create a distinctive and eye-catching web store without knowing any code.
  • Mobile-Responsive Design: With a responsive design that fits any screen size, you can guarantee that customers will have a flawless shopping experience across all platforms.
  • Product Management: With features for inventory control, thorough descriptions, variations, and photos, adding, managing, and organizing your products is simple.
  • Payment Processing: To provide your clients with safe and practical payment choices, integrate your business with a number of well-known payment gateways, such as PayPal, Stripe, and Amazon Pay.
  • Shipping Management: Manage your shipping prices and options efficiently with integrated shipping solutions.
  • Analytics and Reporting: Use comprehensive analytics and reporting tools to get insightful information about the performance of your store.
  • Headless Commerce: BigCommerce provides developers with a robust headless commerce API that allows them to create unique storefronts with React.js or Vue.js, giving them more flexibility and control.
  • Multi-store management: This feature makes it simple to oversee several online storefronts from a single platform, making it perfect for companies that target different markets or offer a variety of products.
  • Multi-store management: This feature makes it simple to oversee several online storefronts from a single platform, making it perfect for companies that target different markets or offer a variety of products.
  • B2B Functionality: Provide services like customized pricing, quote requests, and negotiated orders to B2B clients.

  • Global Selling: To contact clients globally and increase the scope of your business, sell in a variety of languages and currencies.

5. SEO-friendliness:

BigCommerce provides a number of tools to help your online store appear better in search results because it recognizes the value of SEO. These include:

  • Built-in SEO capabilities include image optimization tools, tidy URL structures, title tags, and meta descriptions.
  • Blog integration: provide worthwhile material to raise your website’s search engine results and draw in organic visitors.
  • Create a unique storefront that is search engine optimized for headless commerce.
  • App integrations: Use a range of third-party apps with an SEO focus to increase the search exposure of your store.

6. Wix

Popular website-building software Wix has robust e-commerce features as well. Because of its extensive feature set, drag-and-drop editor, and user-friendly interface, companies of all sizes can easily develop and maintain online stores. Wix’s user-friendliness and cost make it an appealing option for novices and those new to e-commerce, even while it might not provide the same degree of customisation and cutting-edge features as certain specialized e-commerce platforms.

Key Features of Wix:

  • Simple Store Creation: Without any coding experience, create a visually striking and distinctive online store with Wix’s drag-and-drop editor.
  • Mobile-Friendly Design: Make sure your clients have a flawless online experience by designing a store that is optimized for mobile and responsive across all platforms.
  • Multi-channel Selling: Promote your goods via your Wix store, social network accounts, and online marketplaces, among other channels.
  • Product Management: Use features for inventory control, thorough descriptions, variations, and image organization to add, manage, and arrange your products.
  • Payment Processing: Provide safe and practical payment choices by integrating with a number of well-known payment gateways, such as PayPal, Stripe, and Amazon Pay.
  • Shipping Management: Use integrated shipping systems to effectively manage your shipment alternatives and rates.
  • Marketing and Promotions: Make use of the integrated marketing tools in Wix to design focused campaigns, publicize your goods, and increase sales.
  • App Integrations: Increase the functionality of your store by integrating it with a wide range of third-party apps that address different requirements, such as analytics, customer support, and marketing.
  • Wix Owner App: Use the Wix Owner app to manage your store while on the move. It lets you keep an eye on performance, reply to inquiries from consumers, and change content.


Wix provides multiple pricing tiers for online retailers:

  • Business Basic: $17 per month; perfect for entry-level internet retailers with a small selection of products.
  • $25/month for Business Unlimited – Ideal for expanding companies with rising revenues and product listings.
  • Business VIP: $35 per month – Designed for well-established companies with sophisticated features and big sales volumes.


Wix offers a number of integrated tools and services since it understands how crucial SEO is to the success of e-commerce:

  • Optimizing meta descriptions, title tags, and picture alt text is just one of the personalized optimization suggestions that SEO Wiz, an AI-powered tool, offers after analyzing your store.
  • Clean URL structures: Wix automatically creates URLs for your pages and goods that are both clean and optimized for search engines.
  • Mobile-friendly design: A mobile-friendly store enhances both user experience and search engine ranking.
  • Social media integration: to increase traffic to your store, post your products and promotions on social media.
  • App integrations: To further maximize your store’s search presence, combine it with apps that are SEO-focused.

7. Squarespace

Squarespace is a well-known e-commerce content management system (CMS) and website builder that also has a strong and intuitive platform.Squarespace was founded in 2003 and has since grown from a basic website builder to a full-featured platform for creating and maintaining online presences of all kinds, including e-commerce sites. Both experts and novices adore it for its drag-and-drop interface, gorgeous templates, and attention to user experience.

Principal Elements of Squarespace:

  • E-commerce Essentials: Squarespace manages all of the fundamental e-commerce features, including as order processing, inventory tracking, product administration, and secure payment gateways. Additionally, you can control delivery choices and provide coupons and discounts.
  • Mobile-first Design: Squarespace places a high priority on mobile responsiveness in today’s mobile-first environment, making sure your online store looks and works beautifully across all platforms, including PCs and smartphones.
  • Marketing and SEO Tools: To assist you in reaching your target demographic and increasing traffic to your business, Squarespace offers integrated marketing tools including email marketing campaigns, social media integrations, and SEO optimization options.
  • Blogging Platform: Squarespace offers a feature-rich blogging platform that you can easily incorporate into your store to share content, interact with visitors, and improve search engine optimization.
  • App connectors: Squarespace provides a huge selection of third-party app connectors to enhance the capabilities of your store and meet particular requirements, such as marketing, customer support, accounting, and shipping.


  • With built-in tools and capabilities to optimize your store’s content and structure for search engines, Squarespace places a high priority on SEO best practices.
  • This covers picture alt tags, clean code, meta descriptions, and mobile-responsive design.
  • Squarespace allows you to track the performance of your website and further enhance your SEO approach by integrating with well-known SEO tools like Google Search Console.

Also read: Best Online SEO Tools

How Do I Pick the Finest CMS for E-Commerce?

We are aware that navigating via the many online platforms might be confusing. We have solely highlighted the top ones to utilize for your internet business because of this.

Thus, based on your unique requirements and skill set, pick the best SEO-friendly e-commerce content management system. Squarespace is a fantastic option for new businesses looking for stunning layouts and ease of use. Its mobile-first design and drag-and-drop interface make it ideal for a fast store launch. Its customizing choices are constrained, though.

Volusion is a viable choice for well-established companies in need of a strong, scalable platform with cutting-edge functionality and automation. It is more expensive and demands more technical know-how, but it provides comprehensive product management, marketing automation, and SEO solutions.

The platform that best suits your needs in terms of growth objectives, technological proficiency, and money is the ideal one. When deciding, take into account aspects like scalability, SEO tools, affordability, features, and ease of use.



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