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Google Ads launched the Google Ads Performance Planner in May 2019 as a tool to assist advertisers in obtaining precise and useful information about how particular modifications may impact the performance of their account. You’re probably interested in finding out more about this tool and how to utilize it to improve your pay-per-click (PPC) campaign and optimize your conversion rate because you clicked on this blog.
Let’s first examine what it does, though, before discussing how it might be used to handle Google Ads.
This Google Ads tool essentially streamlines your sponsored ad campaign strategy. It displays the results you may expect from making certain adjustments, along with how those adjustments will affect your performance as a whole and your important metrics. In addition, it suggests the best expenditure amounts and possibilities for you to consider according to your campaign objectives and budget.
Additionally, according to Jacob Wulff, senior PPC manager at Thrive, “it can lead any Google Ads campaign to success if reviewed before and during every campaign’s lifecycle.” These are only a few of the numerous justifications for using this product by your Google Ads account manager. All things considered, it provides you with the knowledge you require to optimize the metrics that are vital to your company, such as clicks, conversions, and conversion value per cost.
Now that the basics are covered, let’s explore how to maximize PPC campaigns and eventually increase return on investment (ROI) with Google Ads Performance Planner.
You must make a strategy to carry out the simulation in order to use the Google Ads Planner to enhance your PPC performance. The actions that you must take are as follows:
1. Sign in to your Google Account.
2. Click the Tools icon and then select “Performance Planner.”
3. Click the plus button to create a new plan.
4. Choose the campaigns you want to include in the plan.
For this phase, Google Ads experts advise choosing campaigns with comparable objectives; doing so allows you to obtain the most accurate and optimal projections.
5. Next, select your desired date range and key metric.
Depending on your demands, Google Ads Performance Planner allows you to plan your PPC performance for the upcoming month, quarter, or year on any future date. Additionally, you may use it to forecast and optimize for clicks, conversions, or conversion values—basically, any performance indicator that is critical to your company’s goals.
After the Google Ads tool has generated preliminary findings, you may still modify the date range and key metric, so you can always return to these at a later time.
6. Click “Create Plan.”
You will be sent to a page with an overview of your plan after doing this.
On the forecast graph, your expected performance based on your current campaign settings is shown by the gray dot, and your expected performance based on your planned parameters is represented by the blue dot.
7. Click “Improve Plan.”
In this case, Google Ads Planner generates a prediction based on suggested budget and ideal bid, letting you optimize conversions without going over budget.
8. Click “Compare.”
This enables you or your Google Ads account manager to view your spend, conversions, and average cost per action (CPA) in comparison to your previous campaign performance, planned parameters, and current settings.
9. Include a target.
Although it’s not required, you might think about adding a “Target” if you have one for conversion volume, expenditure, or average cost per acquisition. Google Ads Planner allows you to modify your prospective expenditure to help you reach your goals by entering your CPA or ROAS (return on ad spend) target.
10. Download your results.
Although you may use Google Ads Performance Planner to obtain projections, be aware that your Google Ads accounts will not instantly be updated. To use them, you must download a file and upload it using Google Ads Editor.
Prior to this, you or your Google Ads account manager may have been adjusting your ads and making educated guesses about what would and wouldn’t work. But new Google Ads tool eliminates the need for speculation.
You may gain data-driven insights into how differences affect your Google Ads campaign using its projections. Possessing such knowledge gives you the ability to make choices without having to go through a trial-and-error procedure and get the desired outcomes.
Referring back to the previous point, maximizing your budget while operating a Google Ads campaign sometimes requires trying out different strategies. Sadly, even while this strategy aids in the identification of winning approaches, there is a chance that it may adversely impact the effectiveness of your company’s advertisements.
With Google Ads Performance Planner, you can avoid risking your PPC performance by seeing potential results before you make your intended adjustments. It helps you see how the changes will affect your PPC ROI and Google AdWords budget. In the end, it makes it easier than ever to adjust campaign settings and investigate the many outcomes they provide.
Wulff continues, “Having access to seasonal forecasts is one of the biggest advantages of using the Performance Planner or working with a PPC advertising agency that uses it.”
Uncertainty is a common result of seasonal swings, but this Google AdWords tool assists you in spotting campaign growth prospects even in traditionally sluggish or seasonal times. In the end, it helps you effectively manage your budget across all of your accounts and campaigns.
The Google Ads Planner assists you in allocating your money to campaign modifications that maximize your pay-per-click return on investment. It accomplishes this by estimating the cost of campaign modification and indicating whether further expenditure will result in higher returns. Additionally, it makes recommendations about whether to increase your budget and demonstrates how doing so might improve PPC advertising.
All things considered, Performance Planner gives you the ability to determine the ideal Google Ads budget for your PPC campaigns, allowing you to get the most out of your investment and seize fresh growth prospects.
To better understand how Google generates the forecasts it displays, feel free to experiment with different modifications at first if you’re new to utilizing the Google Ads tool.
Then, as you go, bear the following in mind to maximize the tool’s potential and improve your entire Google Ads management approach:
Your plan will be more accurate the closer you get to your prediction period. On the other hand, bear in mind that a lot of things could change before your desired date if you’re projecting far into the future, which could have an impact on the forecast’s accuracy.
Lastly, keep in mind that if you want to make the most out of the instrument, you can always hire PPC marketing services. Instead of wasting time and energy trying to figure out all of its nuances by yourself, a seasoned PPC advertising firm helps you make the most of the tool so you can concentrate on creating key tactics that are essential to your company.
You or your pay per click consultant may find growth prospects and enhance your search engine optimization (SEO) performance with the aid of Google Ads Performance Planner, a useful tool. It can help you meet your goal PPC ROI, make a thorough forecast, and handle your account and ad spend more effectively.
Via our expert PPC marketing services, we can aid if you need assistance adding this option to your Google Ads management toolkit.
At Thrive, our mission is to provide our clients with top-notch search engine marketing and paid advertising campaigns. More crucial, though, is that our PPC marketing company puts a lot of effort into following best practices. We make the best financial decisions for our clients by leveraging the resources at our disposal to produce outstanding outcomes.
Get in touch with our PPC marketing agency right now if you want to begin developing PPC campaigns that increase return on investment. To free up your time to concentrate on expanding your business, your Thrive pay per click specialist will take care of the technical aspects and make full use of the Performance Planner.
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