Every hotel and resort revolves around comfort. Since there is no such thing as too much comfort, it is best to have as much as possible. Every reputable resort strives to enhance the guest experience with every visit, season, and year through upgrades, exclusive deals, and innovative concepts.
Applications for lodging Bring together cutting-edge technology like augmented reality and tried-and-true features like push notifications under one roof to enable hotels better engage with their patrons, assure their comfort, and offer useful insights into their behavior to enhance the overall experience.
Since we specialize in hotel software and apps, Intellectsoft provides an overview of the key components of a successful hotel app, backed up with real-world examples.
Step 1: Communicate Better With Your Visitors
A hotel app unifies all correspondence with your visitors into one location, functioning as a year-round mobile assistance desk prior to, during, and following their visit.
With hotel apps, you may communicate with your guests in a variety of ways:
- push alerts : Provide push notifications with special discounts and updates for the season; remind visitors of activities they have joined up for; astonish them with loyalty points; and promptly notify them of any crises.
- geofenced communication : When visitors approach a location, send them geofenced notifications telling them about upcoming events, special offers, deals, or any other helpful information. Additionally, you can modify the procedure. You may program alerts to go off, for instance, when visitors get close to the spots they visit the most. On the other hand, you can draw their attention to places and amenities that prior visitors have missed.
- social media : Include social media. Numerous new chances and a lot simpler check-in process will be made possible by this choice. Depending on the locations your guests frequently visit, you can notify them of activities taking place in the neighboring town or let them know that a guest from their Facebook friend list is staying at the same resort.
- News section: To inform customers about your hotel brand, including a news section.
- contacting the front desk : You may also offer the ability to phone the front desk with a single tap from anywhere in the world for people who would rather communicate verbally.
- Rate : Give your visitors the option to rate locations and services. Many individuals like giving ratings, especially millennials, and they can give you feedback right away.
Your guests will be able to make the most of your resort because they won’t have to spend as much time seeking information.
Step 2: Enhance the Entire Experience
Every service and recreational activity is just a few taps away when using a hotel app. Plus, your visitors will have the option to personalize them in before.
Anything can be ordered by visitors using your hotel app:
- Housekeeping and concierge services, with choices that let your visitors designate a window of time when they’d like not be bothered.
- Food delivery to the room with full functionality, such as the ability to add and remove items.
- Transportation and navigation. Provide a detailed map of your resort and let visitors use the app to swiftly call a cab.
- Booking: Incorporate in-app reservations for dining establishments, spas, and sporting events. This is where you may offer a range of in-app choices to your visitors for any kind of reservation. For instance, provide your visitors the option to select a seat at a restaurant, place food orders many hours in advance, and write notes with specific demands.
- Spaces. Supported by technologies such as fingerprint scanning found on the majority of contemporary smartphones, hotel apps can also function as dependable room keys. Your hotel app can function as a room remote if you run an IoT-enabled smart hotel, enabling visitors to operate the TV, lights, windows, and other room features with their mobile device.
By streamlining your resort’s amenities and minimizing—or even eliminating—common stressors, a hotel app will let your visitors get far more done each day of their stay.
Step 3: Acquire Important Knowledge
Lastly, a hotel app will provide you with a wealth of insightful data based on app usage, which will help you get to know your visitors better. You will be able to provide a better, more customized hotel experience as a consequence for each and every one of your visitors.
The following tools are available in hotel apps:
- Guest behavior analytics. App utilization statistics and guest behavior analytics based on app usage are provided in an actionable format to guarantee the dependability of every choice you make.
- Employee data. Give your guests the option to provide feedback and assess the personnel on a specific scale based on several aspects.
- Surveys and polls. To better understand your guests’ behavior, ask them to rate freshly implemented ideas, locations, and services. You may also check how they responded.
- Heat maps. Utilize iBeacons and location tracking to identify the areas that draw the majority of your visitors. Then, you can utilize this to determine which areas need improvement or to gain insightful knowledge about the behavior of your guests for your next marketing campaign.
Personalized Features in Hotel Apps
The only restriction on custom app creation for your hotel app is your creativity.
For instance, you can integrate an AI-powered chatbot to assist visitors immediately and answer simple questions without requiring assistance from staff members or the front desk. Simultaneously, you have the option to implement a live chat feature that will let your visitors text the hotel personnel from anywhere at any time.
You can now take a virtual reality tour of your resort. VR games are available as features in the hotel app or through a different VR mobile app.
Speaking of augmented reality, you may provide your visitors with contextual experiences made possible by technology. Guests can instantly find out more about items and locations at your resort by pointing their smartphone cameras at them.
Get in contact with us so that we can quickly begin working on your project if you want to use impactful software to streamline the ongoing enhancement of your hotel experience.