Digital Marketing

6 Hidden Instagram Secrets for Startups To Boost Instagram Followers

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23 April 2024
6 Hidden Instagram Secrets for Startups To Boost Instagram Followers

Don’t panic if you’re a company attempting to increase your Instagram following but aren’t getting lucky. This little advice can assist you in increasing your Instagram following.

There are a few techniques for getting more Instagram followers for entrepreneurs. The paradox of these trade secrets is that, despite their widespread knowledge, the majority of startups still choose to overlook them.

Thus, in this post, we’ll reiterate the tips that you should absolutely heed, particularly if you’re a startup looking to grow your Instagram following.

Why is Instagram so Popular?

When Instagram first launched, it was a picture app for users and children. It has gradually turned into a social media frenzy for practically all firms. Instagram provides visual marketing solutions to startups and brands searching for effective ways to grow their audience. Compared to other social media platforms, Instagram has the highest level of user interaction.

There are numerous explanations behind Instagram’s widespread use. Its primary feature is the ability to share graphic information. Nowadays, with practically everyone owning a high-end smartphone, photos of their activities, meals, and sleep are widely shared. Instagram provides the means to instantly share your photos in all their splendor. Telling your narrative through images is significantly more engaging than telling it through a Facebook post. Other than that, these are the factors that have contributed to Instagram’s widespread use:

  • Instagram is Free: Instagram’s primary selling point is its lack of cost. Users require free tools and applications for social media networking. Compared to Facebook, Instagram has a lot less cluttered ads, and all of its functions are free.
  • Instagram is Intuitive: It’s easy to grasp and utilize the Instagram app. It doesn’t contain any glitzy or pointless features. To share, simply click the image, add it to the library, leave a remark, and add a caption.
  • Instagram is for Visual Addicts: Nobody has time to read lengthy postings in today’s hectic world, and Instagram is just a simple tool for sharing your life tales quickly and readily online. To share a picture on Instagram, all you need to do is snap it; text is optional. Instagram embodies the adage, “A picture is worth a thousand words.
  • Instagram Offers to Microblog: These days, microblogging is very popular. Microblogging and images work together deadly well to target prospective customers online.
  • Full of Awesome Filters: Instagram’s filters are a huge hit among users. They quickly add beauty and appeal to the photos. Individuals prefer to follow visually stimulating and artistic postings, and Instagram provides these effects at no cost. The use of photo filters enhances the engagement of postings.
  • Instagram Account Insights: Every Instagram business profile comes with a free insights tool that allows users to see a variety of information, including the reach and interaction of their posts as well as the audiences that visit them over time. In this manner, you may simply monitor profile visits and arrive at a well-informed decision.

Why Is It Important to Boost Followers on Instagram for Startups?

Among the greatest social media platforms is Instagram. You are losing out on a huge platform if you are not using Instagram. Nearly every type of business is using Instagram to grow their following. It keeps your brand name in the public eye, builds social media presence, and promotes your brand.

Let’s talk about the reasons why increasing your Instagram following is crucial:

  • Visual Media Marketing for your Brand: No matter what product you have, you cannot sell it if you do not display it. Instagram provides a venue for you to market your goods and get actual customers for your fledgling company. Every new firm must overcome tremendous obstacles in order to launch and attract actual customers for their goods. Instagram provides a wonderful venue for a firm to exhibit their goods with its media sharing options.
  • Real Audience Building Tool: One of the most important websites for media marketing worldwide is Instagram. You receive the most complete audience base for your product with over 200 million active users every month. You can showcase your product online with a large number of active users. You can regularly share your products with a large number of users on Instagram. Naturally, to do this, you must have a sizable following, which is why it’s critical to increase your Instagram following. This is particularly true for startups, who urgently need more people to be aware of their offerings.
  • Instagram Keeps You Online: In today’s corporate world, having an online presence is crucial. Building dialogue and organizing product events helps you build brand trust. You can use Instagram features to market your product, offer and schedule fresh events to coincide with your debut, and get dependable leads for your company. Instagram provides long-term support for your business concepts.
  • Instagram is all About Stories: Go for storytelling if you want to be heard. Stories are the main feature of Instagram. Using stories to communicate your business online can be entertaining. They become intriguing and relatable through stories. It establishes an emotional bond with your audience that is both relatable to them and crucial from a commercial standpoint.
  • Instagram Community is Huge: Use hashtags and expansive community pages to promote your business on Instagram. Compared to other social media sites, Instagram offers the highest number of visitors and followers. Create a devoted Instagram community where users can discuss your business and share your posts. This is a great way to kickstart your startup and enhance your internet visibility. Use relevant hashtags to encourage others to join your community for this.

6 Instagram Secrets To Boost Instagram Followers

Instagram provides a platform for entrepreneurs to connect with a wider audience. It effectively reaches the intended audience and offers fantastic business chances. Instagram posts are a great way to showcase your company’s creativity, connect with customers, and establish your online presence in order to attract their attention.

These are 6 Instagram tips for growing a startup’s Instagram following:

1. Use Hashtags:

Even though everyone is aware of this, it receives very little attention. You want your visitors to interact with your content, and hashtags are a crucial tool for making your products go viral. To get people to relate to your tales, use the appropriate hashtag in your material. It is not sufficient to just provide engaging material every day; you also need to include relevant hashtags to ensure that your content is seen by those who are looking for similar goods or services. Utilizing hashtags makes your tale more widely shared on Instagram and increases its virality. Use a hashtag with an average length of one or two words that encapsulates your tale well.

Basically, there are three kinds of hashtags that you ought to include in your posts:

  • Hashtags that can be Associated to Your Brands: These are the hashtags you come up with on your own, and over time, they become connected to your brand. These might be your brand’s name, tagline, or any other distinctive term or phrase that you wish to connect with your company. One major benefit of using hashtags is that they allow you to cross promote your hashtags, which makes them accessible to anyone who wants to submit photos of your company. Include them on your business cards and bio. Inform them of the easiest approach to locate images of your company using the hashtags associated with your brand.
  • Hashtags that Talk About the Product / Service That You are Trying to Sell: Assume you are attempting to market mattresses. Then terms like “mattress,” “sleep,” “sleeptips,” etc. should unquestionably be included in your hashtags. Basically, people should be able to find you through your hashtags if they are searching for a similar good or service to yours. If you have already conducted keyword research for search engine optimization, they might be very helpful in identifying hashtags that users may use to find your product.
  • Hashtags That are Popular: In addition to simply connecting with individuals who are in need of your kind of good or service, you should also join in on well-known discussions. You would want to use a popular hashtag, for instance, if it is related with a recent, positive event, so that people who are following that hashtag might also find you. These individuals could be excellent potential clients even if they may not have been actively searching for something similar to what you offer. Naturally, exercise caution when utilizing these hashtags. Avoid topics pertaining to politics, religion, or negative news articles as trying to promote oneself with them can have disastrous consequences.

Furthermore, using longer hashtags as opposed to just one-word ones is a smart idea. Hashtags help to tell part of the story you want to tell with your post. The obvious hashtags facilitate more interaction and sharing.

2. Use Right Captions

A caption is a brief narrative that goes with your photos. Use the appropriate captions for your business if you are in business and promoting your product. The photo, your business, and your product are all described in the caption. Using a caption to represent your business can be beneficial at times. Thus, keep your captions succinct and engaging. Short, obvious captions that are relatable are preferred by users. Using a little narrative in addition to images increases user engagement and encourages more shares. The user interaction on your business page will increase with the number of shares.

One of the most crucial Instagram tips is to caption your photos so that people can learn more about your products. It serves as a helpful guide for first-time guests. Therefore, make captions clear and helpful. It gives the posts that actual users are searching for a wonderful narrative flow. Increase user interaction with your content and motivate them to tell others about them.

3. Complete Instagram Profile

One of the Instagram tricks to increase followers and attract users is to have a business profile. It just takes a few seconds for someone to decide whether or not to follow your brand on Instagram when they land on your business page. The post highlights and profile bio feeds are crucial components in assessing the worth of your brand.

It is a good idea to brand your Instagram profile page appropriately. The entire profile needs to be constructed. It’s important to consider even the posting style and timing of feeds. As soon as you acquire a follower, you need to be certain that it is a sincere supporter of your brand. And by employing the appropriate profile page technique, the followers grow. The Instagram profile’s primary components are:

  • The On-Point Bio on Instagram should be succinct but informative.
  • Outstanding Profile Picture: Your profile represents who you are, therefore make it stand out and be profitable.
  • Stories that are nice and Relatable: Your profile pieces should have a nice style and be relevant to your business.
  • Cover Photo: Make your Instagram highlights stand out with a cover photo.

4. Make Use of Paid Promotions on Instagram

Instagram is a very cutthroat market for new businesses and companies. Using sponsored promotions is a smart strategy if you need to increase your Instagram following and build brand awareness. Instagram offers a variety of solutions for small businesses, even those just starting out. You use Instagram to advertise your business with personalized adverts.

These are a few ad formats that you can choose from based on the audiences you are targeting and the demands of your business.

  • Feed Like Ads/Post boost: These advertisements resemble a straightforward photo and video feed. The users that your business is trying to reach see the advertising thoughtfully placed in their feeds.
  • Instagram Stories Ads: When users tap the stories tab on Instagram, these kinds of adverts show up.
  • Profile Visit Ads: You can use these advertisements to assist guide your target audience to your profile page.
  • Shopping Ad: These advertisements provide thorough details about your company and the goods you are offering.
  • Video Ads: These kinds of advertisements include the product’s video advertisement.

You can connect with your target audience through the adverts. Speak with them and let them know about your company. Please remember that Instagram is not responsible for developing visually stunning or relevant advertisements; you are. If your advertisements don’t appear great, your money will be wasted.

5. Get Into the Conversation

For any business, this is a lesser-known yet crucial Instagram secret. Increasing your following requires more than just posting and editing your images. If you want to make your posts interesting, you need a two-way dialogue. Join the Instagram conversation groups and start having important conversations. Make an impression on other users by expressing your opinions and thoughts. In order to get people to follow you on your page, leave branded hashtags in the comments on content related to your niche.

Posts, comments, and direct messages are how Instagram discussions are started. To engage your audience, make sure you utilize every Instagram conversation point available. Respond to the guests’ questions and comments, as well as to their posts, to start a fruitful dialogue. To demonstrate that you are active online for the relevant hashtags, you should even respond to posts that use the hashtags of your business.

6. Make Beautiful Instagram Posts

Actually, the most crucial tip for increasing Instagram followers is this one. Instagram is primarily a visual platform. Even with a ton of hashtags, a catchy title, and an engaging tale, if your photo or photos don’t look beautiful, Instagram users won’t like them and you won’t be gaining more followers.

Make sure all of your Instagram posts are exquisite, first and foremost. They absolutely must surpass your rivals. Get a few shots taken even if you don’t have enough money to do many, but whatever you upload needs to be amazing.

There are solutions available to assist you in the event that you lack the funds to hire a designer or a digital marketing agency. Check out Canva; it features a dedicated Instagram post section with attractive pre-built themes. These might not be as good as what an expert designer can create, but they would still be far superior than anything you could try to do yourself 🙂.

To sum up, paying attention to detail is the most important component that goes into the Instagram Secrets To Boost Instagram Followers. The development of trust through increased information is a prerequisite for social presence. You must ensure that all of your content, including feeds, company bios, and profile pictures, are authentic and visually appealing.

Visitors to your profile page should be aware that you are following legitimate companies and not fake ones. Make relationships with others that share your values and are prepared to pursue your business chances. Create a unique feed style that sets them apart from the competition. To draw users from the area you want to target, use Instagram’s geotagging feature. As a result, your growing business gains more significant fans. Additionally, it is a good idea to remove humiliating posts and feeds from your profile that have nothing to do with your company. Avoid getting into any political or religious arguments.

In order to give your visitors a means to get in touch with you, it is worthwhile to use the call to action buttons. Additionally, engage with your followers by leaving comments on and enjoying their content. Utilize influencers and paid shoutouts to increase the marketability and reliability of your business’s product.

Instagram is a big digital marketing platform that can be exploited effectively. Make connections with the shoutout community and Instagram influencers to enhance the credibility of your profile page. You may also get in touch with the Instagram Help Center with any more questions. This will enable you to perform each of these tasks correctly.

Stay consistent, tell the truth, and look great in all you do. This is what will increase the number of Instagram followers for your startup.

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