Pixel & CAPI Code Assistant

Meta Pixel & Conversion Payload Builder

Developer Utility

CAPI Compliant

Event Configuration

Meta Pixel ID

Standard Conversion Event

Event Value (Weight)

Currency Code

*Standard Pixel track scripts capture events client-side in the browser. Conversions API (CAPI) fires directly server-side to guarantee delivery regardless of browser adblock configurations.

Client-Side HTML Event Tracker

<!-- Meta Pixel Event Code -->
<script>
  fbq('track', 'Lead', {
    value: 500,
    currency: 'INR'
  });
</script>
<!-- End Meta Pixel Event Code -->

Meta Conversions API (CAPI) JSON Payload

{
  "data": [
    {
      "event_name": "Lead",
      "event_time": 1779158795,
      "action_source": "website",
      "user_data": {
        "client_ip_address": "192.168.1.1",
        "client_user_agent": "Mozilla/5.0...",
        "em": [
          "f660ab912ec121d1b1e928a0bb4bc61b15f5ad44d5efdc4e1c92a25e99b8e44a"
        ]
      },
      "custom_data": {
        "value": 500,
        "currency": "INR"
      }
    }
  ]
}